Have you considered where you would be if you hadn’t been privy to the knowledge that others shared with you? Is it the friendly follow up phone calls to customers. The no pressure call, where you suggest a new use for an already purchased product? Where you catch up on how the family is doing and what they plan to do for the upcoming holiday. No more than 15 minutes needs to be utilized for this. But this impact has been made and the impression was good. If you compiled all this insider information and wrote a small business marketing book, would you elaborate on how you invite with emails and e-newsletters? Would you shout from the rooftops, how these personal pieces of communication provide relevant information about the products they bought from you in the past. Would you let it out of the bag that you shared some new ways to use these old products? Even drop a line about the new companion product that you now carry. Using your gathered Know How, you could write a small business marketing book, that would help another small business person land comfortably on their feet.

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