If you go to Google and give some keywords, a page of articles will appear comprising the keywords which you gave. You can find any information on anything in Google. This service of Google is the Google Search Network. Now let’s see how the articles get ranked. The more you pay the higher rank you get in Search Engine Page. There is a tactic which can help you in facing this problem.       Finding the uncommon keywords will do the magic. Almost all the sites try to put the keywords which most of the people use to do the search. So, if you too use the same kind of keywords there will be a lot of competition waiting for you and your cost will be high. If you use keywords which differ a little then the cost will be low and you will get cheap quality traffic also.